Individual Affiliate
Bloggers, content creators, newsletter and community owners, or anyone with an audience. No licence, company or minimum audience size required — apply directly online.
Join the GEF Partner Network and introduce eligible customers to financial products and services accessible through GEF One.
Approved partners may earn a share of qualifying GEF Net Revenue generated by attributable customers, subject to product availability, jurisdiction, provider arrangements and the GEF Partner Agreement.
Under applicable Partner Program tiers.
Actual remuneration varies by customer activity, product, provider, jurisdiction and applicable commercial arrangement. Eligibility and commission are subject to the GEF Partner Agreement and applicable Commission Schedule. This is not a guarantee of earnings.
See how commission tiers, attribution and payout actually work →
Choose the level that matches who you are — from an individual with an audience through to a full platform integration.
Bloggers, content creators, newsletter and community owners, or anyone with an audience. No licence, company or minimum audience size required — apply directly online.
Licensed financial businesses, brokers and established distribution organisations. Commission is progressive — it increases as your cumulative qualifying GEF Net Revenue grows across the calendar year, similar to how income tax brackets work.
Larger organisations seeking a deeper, individually negotiated relationship. Commission rate and attribution terms are set out in your own agreement rather than the standard tiers.
Integrate GEF One directly into your own platform. GEF is developing API and embedded integration capabilities for approved enterprise and technology partners — API access is not currently available.
How eligibility, commission structure and attribution differ across the four levels — including where GEF Embedded & API sits, so you can see what to expect once it launches.
| Benefit | Individual Affiliate | Business Partner | Strategic Partner | Embedded & API Partner |
|---|---|---|---|---|
| Best for | Individuals with an audience | Licensed financial businesses & brokers | Larger organisations, deeper relationships | Enterprise & technology platforms |
| Requirements | None — no licence or company required | Established, licensed distribution business | Individually reviewed relationship | Coming soon |
| Commission structure | Flat rate at the entry tier | Progressive tiers — up to 40% of qualifying GEF Net Revenue | Individually negotiated rate | Coming soon |
| Attribution window | 12 months | 36 months | Set out in your agreement | Coming soon |
| Founding Partner eligible | Yes — first 250 partners approved | Yes — first 250 partners approved | Yes — first 250 partners approved | Coming soon |
| How to apply | Apply online, no minimum requirements | Apply via Become a Partner | Apply via Become a Partner | Coming soon |
| Availability | Available now | Available now | Available now | Coming soon |
About Embedded & API: GEF is developing API and embedded integration capabilities for approved enterprise and technology partners. The Embedded & API Partner column above describes the intended shape of that program so prospective partners can see the full picture — it is not a current offering, has no application route yet, and API access is not currently available.
Individuals with an audience (bloggers, content creators, community or newsletter owners) can apply as a GEF Affiliate with no licence or company required. Licensed financial businesses looking for a broader distribution, product or integration relationship apply as a Business or Strategic Partner. See the four partner levels and the comparison table below for how they differ.
Approved partners may earn a share of qualifying GEF Net Revenue, up to 40% under applicable Partner Program tiers. Actual remuneration varies by customer activity, product, provider, jurisdiction and your applicable commercial arrangement — see the Commission Structure page for how tiers, attribution and payout work.
The revenue GEF itself actually retains from an attributed customer’s activity, after provider charges, network charges, qualifying costs, rebates/refunds/reversals/chargebacks, taxes and pass-through costs — not the customer’s gross transaction amount. See Commission Structure for the full explanation.
Yes. The first 250 approved partners qualify for Founding Partner status, which carries a minimum commission-share commitment for a fixed period. Founding Partner status is applied by GEF at approval, based on approval order — it isn’t tied to any one partner level.